Privacy Policy

Last updated: 24 October 2026

This page explains what data is processed when you use lordstools.com, why, and what rights you have under the EU General Data Protection Regulation (GDPR) and similar privacy laws.

1. Who is responsible (data controller)

This website is operated by the operator of lordstools.com (the "we" on this page). For any question or request about your data, contact:

LordsTools is an unofficial fan project. It is not affiliated with, endorsed by, or associated with Lords Mobile or IGG, and no data is shared with them.

2. The short version

• There are no user accounts, no sign-ups, and no forms on this site, and we store nothing about you on our own servers.
• The calculators save their state (your inputs and settings) only in your own browser, so the tools remember them next time. That stored data is never uploaded anywhere.
• If — and only if — you accept analytics cookies in the consent banner, your use of the site is measured with Google Analytics. This includes how you interact with the tools, such as which items and amounts you enter into the calculators (see section 4 for exactly what is sent).
• You can decline analytics entirely, and every tool works exactly the same.

3. Data stored in your browser (local storage)

The site uses your browser's local storage — not cookies — to remember functional things between visits:

• your language choice and whether you dismissed the language suggestion banner;
• the state of the calculators: selected items and quantities, troop compositions, rates and display settings, so your work is still there when you come back;
• your event calendar preferences: the time zone and view you picked, and which events you favorited or hid.

These values stay on your device, and the site never uploads them to any server of ours. The one nuance: if — and only if — you accepted analytics cookies, some of these saved preferences are included in the usage statistics described in section 4. If you declined, they never leave your device. Because this storage is strictly necessary for features you actively use, it does not require consent (Article 5(3) ePrivacy Directive, "functional" exemption) — and it keeps working even if you decline analytics. You can erase it at any time by clearing this site's data in your browser settings.

Apart from the analytics cookies described in section 4, the site sets just one cookie: cc_cookie. It is created when you make a choice in the cookie banner, and stores that choice, the time you made it, and a random ID generated with it, so the banner doesn't ask again on every page. It is strictly necessary to remember your choice, so it does not require consent. It stays on lordstools.com, is not shared with any third party, and expires after 6 months.

Shared shopping-list and battle-reminder links carry their content in the link itself: the list, or the battle with its times, time zone and any guild tag or kingdom number the creator typed. Opening such a link sends that content to our server as part of the page address, so it appears in the server logs (section 6) and, if the visitor accepted analytics, in the usage statistics (section 4). It holds nothing about who made the link or who opens it.

4. Analytics cookies — only with your consent

We use Google Analytics 4, loaded through Google Tag Manager, to understand which tools are useful and how they are used. Analytics runs only after you opt in via the cookie banner — either by clicking "Accept All", or by clicking "Save My Preferences" with the analytics category enabled. If you decline, no analytics cookies are set and no analytics events are sent; if you withdraw consent later, any analytics cookies already set are deleted as well. The legal basis is your consent (Article 6(1)(a) GDPR).

What is sent when you consent

• Pages and navigation: the pages you view and their language, and which tools, monsters or languages you select in the site's menus and banners.
• Tool interactions: events describing how you use the calculators — for example items added to or removed from a gem-gifting list with their quantities and gem values, the gem rate you set, whether prices are shown, and when a list is copied, shared, or opened from a shared link — and similar pseudonymised usage tracking, for the purpose of improving the experience, across the other pages on this website.
• Standard Google Analytics data: a random cookie identifier (e.g. the _ga cookie), approximate location derived from your IP address, and device and browser information.

To be clear about what this data is not:

• it is tied to a random identifier, not your name or email — we have no way to know who you are;
• it is not used for advertising, and we never sell or rent any data;
• the dollar values in the calculators are in-game planning numbers — no real payments happen on this site and no purchase tracking exists.

Changing your mind

5. Third-party services

The cookie banner is part of this website itself (built on the open-source CookieConsent library and served from lordstools.com), so no consent service receives your data.

6. Server logs

Like virtually every website, the server that hosts lordstools.com keeps standard access logs: IP address, date and time, the page requested, and browser type. We use them only to keep the site secure and running (legal basis: legitimate interest, Article 6(1)(f) GDPR). Logs are kept for a short period by the hosting provider and then deleted; they are not combined with analytics data.

7. International transfers

Google LLC is based in the United States. Transfers of personal data to Google are covered by the EU–U.S. Data Privacy Framework and/or the European Commission's Standard Contractual Clauses.

8. How long data is kept

• Local storage: on your device until you clear it.
• Consent choice: the cc_cookie cookie expires after 6 months, after which you are asked again.
• Analytics: Google Analytics retains event data according to its configured retention period, after which it is deleted automatically.
• Server logs: short-term rotation by the hosting provider.

9. Your rights

Under the GDPR you have the right to access, rectify, and erase your personal data, to restrict or object to its processing, to receive it in a portable format, and to withdraw consent at any time. You also have the right to lodge a complaint with your local data protection supervisory authority.

To exercise any of these rights, email contact@lordstools.com. One honest caveat: because analytics data is tied to a random cookie identifier and nothing else, we usually cannot link it to you personally — the most effective way to remove yourself from analytics is to withdraw consent (section 4) and clear this site's cookies and data in your browser. Clearing the cookies also forgets your choice, so the banner asks again, with analytics off until you accept.

10. Children

This site is not directed at children and knowingly collects no data from them; the only data processing is what is described above, for all visitors alike.

11. Changes to this policy

If the site's data handling changes — for example if a new tool or service is added — this page will be updated and the date at the top revised. Significant changes will be visible in the consent banner where relevant.